As if Apple’s gold trim around the new iPhone 5s wasn’t enough to show off its intended class, the company has also teamed up with the luxury fashion house Burberry to help promote it. As teased last week, Burberry has posted a 15-minute video taken exclusively on the iPhone 5s at its London, Spring/Summer 2014 fashion show. The colors and details shown in the footage look great for a smartphone — though the shooting conditions were highly controlled. According to Pocket-lint, 14 iPhones were used to capture the footage: nine on the runway, three on a mount that moved and swiveled, and one attached to the ceiling.

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